The AI chatbot world has quietly turned into a Rorschach test. The one you use most says a lot about how you work, what you value, and how much you tolerate ambiguity. Below: a breakdown of the “big four” in desktop web market share (Similarweb, mid-2024 data)
Estimated Share: ~83% of chatbot traffic
If you picked ChatGPT, you are…
Your demographic profile:
Broadest spread. Skews slightly younger and tech-comfortable. From high school students drafting essays to devs debugging APIs.
The vibe:
The All-Purpose Workhorse. Reliable, rarely exotic. If someone says “AI,” they probably mean you.
Estimated Share: ~1%, but with very high engagement
If you picked Claude, you are…
Your demographic profile:
Professionals, writers, researchers, enterprises. Often those who care about ethics (Anthropic’s “Constitutional AI” pitch resonates here. Source: https://www.anthropic.com/constitutional-ai)
The vibe:
The Thoughtful Partner. Patient, more conversational, less transactional. If ChatGPT is Google, Claude is your grad-school seminar buddy.
Estimated Share: 2.2% BUT kind of tricky to measure since real usage is way bigger because it’s embedded into Search, Android, and Workspace.
If you picked Gemini, you are…
Your demographic profile:
Everyone with a Google account (i.e., the internet). Least “elite,” most mainstream.
The vibe:
The Convenient Helper. Always present, never flashy. Gemini is AI in the same way Chrome is “just the browser.”
Estimated Share: ~8%, but over-indexed in influence
If you picked Perplexity, you are…
Your demographic profile:
Researchers, analysts, students, consultants. Heavy concentration of “efficiency maximalists” who want accurate, sourced answers
The vibe:
The Precise Research Assistant. Not the best small-talker, but excellent for briefing notes.
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